ProLux data protection declaration according to the GDPR

At ProLux, we attach great importance to the protection and security of our customers’ and website visitors’ data. For this reason, it is very important to us to provide you with transparent information about the collection, processing, storage and protection of your personal data in the following privacy policy.

1 Who is responsible for this website?

The controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as other data protection regulations is

ProLux Systemtechnik GmbH Co.KGAm Schinderwasen 789134 Blaustein

If you have any questions about this privacy policy or the protection of your data, you can also contact the data protection officer at any time:

Robin Dürr
Am Schinderwasen 7
89134 Blaustein

Phone +49 7304 9695-0datenschutz@prolux.de

2 General information on data processing

2.1 Scope of the processing of personal data

We collect and use the personal data of our users only to the extent necessary to provide a functional website and our content and services. The collection and use of our users’ personal data only takes place regularly with the user’s consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

2.2 Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis. When processing personal data that is necessary for the fulfilment of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures. Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis. If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing

2.3 Data erasure and storage duration

The personal data of the data subject will be erased or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

3 What are your rights?

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

3.1 Right to information

You can request confirmation from the controller as to whether personal data concerning you is being processed by us.

If such processing is taking place, you can request the following information from the controller:

(1) the purposes for which the personal data are processed;(2) the categories of personal data that are processed;(3) the recipients or the categories of recipients to whom the personal data concerning you have been or will be disclosed;(4) the envisaged period for which the personal data concerning you will be stored, or, if specific information on this is not possible, the criteria used to determine that period;(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;(6) the existence of a right to lodge a complaint with a supervisory authority;(7) any available information as to the source of the data if the personal data are not collected from the data subject;(8) the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

3.2 Right to rectification

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete. The controller must carry out the rectification without undue delay.

3.3 Right to restriction of processing

You may request the restriction of the processing of personal data concerning you under the following conditions

(1) if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;(2) the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;(3) the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims,

or

(4) if you have objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override your grounds.

If the processing of personal data concerning you has been restricted, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State. If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

3.4 Right to erasure

a) Obligation to erase

You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

(1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.(2) You withdraw your consent on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing.(3) You object to the processing pursuant to Art. 21 para. 1 GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 para. 2 GDPR. (4) The personal data concerning you have been unlawfully processed. (5) The erasure of the personal data concerning you is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject. (6) The personal data concerning you have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

b) Information to third parties

Where the controller has made the personal data concerning you public and is obliged pursuant to Art. 17(1) GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

c) Exceptions

The right to erasure does not apply if the processing is necessary

(1) for exercising the right of freedom of expression and information;(2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;(3) for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) GDPR;(4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89(1) GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing,

or

(5) for the establishment, exercise or defence of legal claims.

3.5 Right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients by the controller.

3.6 Right to data portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where

(1) the processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR

and

(2) the processing is carried out by automated means.

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

3.7 Right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. The controller will no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you have the possibility of exercising your right to object by automated means using technical specifications.

3.8 Right to revoke the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

3.9 Automated decision-making in individual cases, including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

(1) is necessary for the conclusion or performance of a contract between you and the controller,(2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests

or

(3) with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g GDPR applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.

3.10 Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

Provision of the website

1. description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected:

  • Information about the browser type and version used
  • The user’s operating system
  • The user’s internet service provider
  • The IP address of the user
  • Date and time of access
  • Websites from which the user’s system accesses our website
  • Websites that are accessed by the user’s system via our website

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

2 Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.

3 Purpose of the data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. We also use the data to optimise the website and to ensure the security of our information technology systems. The data is not analysed for marketing purposes in this context. These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.

4 Duration of storage

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymised so that it is no longer possible to identify the accessing client.

5 Possibility of objection and removal

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.

ProLux user account

1. description and scope of data processing

On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data is used to create and manage your user account. We inform you about your order history and your orders and give you the opportunity to define your account settings yourself. We also provide simple ways for you to edit and update details such as contact and payment information. You also have the option of saving items in your shopping basket or watch list. Data is not passed on to third parties.

The following data is stored at the time of registration

  • Gender (salutation)
  • First name and surname
  • your address
  • Telephone number / fax
  • e-mail address
  • Password
  • The IP address of the user
  • Date and time of registration

We process the following data when you make a purchase:

  • Order history
  • Delivery details
  • Payment history

We process the following data in connection with your cookies:

  • Click history
  • Navigation and surfing history

The user’s consent to the processing of this data is obtained as part of the registration process.

The transfer of data to third parties only serves to provide the above-mentioned services to optimise the website. We use website agencies and analysis tools for product ratings.

2 Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given consent.

If the registration serves the fulfilment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.

3 Purpose of the data processing

Registration of the user is necessary for the fulfilment of a contract with the user or for the implementation of pre-contractual measures.

4. duration of storage

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. This is the case for the data collected during the registration process for the fulfilment of a contract or for the implementation of pre-contractual measures when the data is no longer required for the implementation of the contract. We store your data for as long as you have an active ProLux user account.

You have the right to close your account at any time. In this case, your account will expire and become inactive. We will retain your personal data if required by law and if there are any unresolved disputes. After closing your account, your data will be deleted. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to fulfil contractual or legal obligations.

5. right of objection and cancellation

As a user, you have the option of cancelling your registration at any time. You can have the data stored about you amended at any time.

If the data is required for the fulfilment of a contract or for the implementation of pre-contractual measures, premature deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.

Your purchase at Prolux

1. description and scope of data processing

We use your personal data to process and fulfil your order within the ProLux group of companies. This can be done electronically via our webshop, by e-mail or fax, offline via our telephone hotlines or in writing.

The processing includes

  • Communication in the context of order processing
  • Dispatch of the goods and notifications on the delivery status
  • Notifications in the event of problems with the delivery of your order
  • Processing of complaints and product warranty claims
  • Processing for payment processing

We use your personal data to process your payments. The following data is stored at the time of registration:

  • Company name
  • First name and surname
  • your address
  • Telephone number
  • e-mail address
  • Password
  • VAT ID
  • The IP address of the user
  • Date and time of registration

If you have a ProLux user account, we also process your personal data that you have submitted in connection with the user account, including

  • Account or membership number
  • Purchase history Order history
  • payment history

The transfer of personal data to third parties is only for the purpose of providing the above-mentioned services, i.e. to companies communication agencies for sending order confirmations, warehouse and distribution providers in connection with the delivery of your order. Payment service providers for the processing of your payment.

2 Legal basis for data processing

The legal basis for the processing of your data in the context of order processing is the fulfilment of a contract to which the user/buyer is a party or the implementation of pre-contractual measures, in accordance with Art. 6 para. 1 lit. b GDPR.

3. purpose of the data processing

Registration of the user is necessary for the fulfilment of a contract with the user or for the implementation of pre-contractual measures.

4. duration of storage

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. This generally means that we store your personal data for the duration of our relationship or as necessary to comply with applicable statutes or limitation periods and to comply with applicable laws, resolve disputes and enforce agreements.

5. right of objection and cancellation

As a user, you have the option of cancelling your registration at any time. You can have the data stored about you amended at any time.

If the data is required for the fulfilment of a contract or for the implementation of pre-contractual measures, premature deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.

Customer service

1. description and scope of data processing

We use your personal data to process your enquiries, complaints, product warranty claims and technical support matters by email, telephone/fax, in writing and via social media. We may also contact you if there is a concern about your order. A contact form is available on our website, which can be used for electronic contact, among other things. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is also stored when the message is sent:

  • The IP address of the user
  • Date and time of registration

As part of the sending process, your consent to the processing of the data is obtained via a checkbox and reference is made to this privacy policy via a link.

Alternatively, you can contact us via the email address provided, by telephone or via social media. In this case, the user’s personal data transmitted by you will be stored.

In this context, the data will not be passed on to third parties outside the ProLux Group. The data will be used exclusively for processing your request.

2 Legal basis for data processing

The legal basis for the processing of data via our contact form is the consent of the user Art. 6 para. 1 lit. a GDPR.

The legal basis for the processing of data transmitted by e-mail, telephone or social media is Art. 6 para. 1 lit. f GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

3 Purpose of the data processing

The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by email or social media, the processing of the data is also in the necessary legitimate interest or the initiation of a contract.

The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.

4 Duration of storage

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. This generally means that we store your personal data for the duration of our relationship or as necessary to comply with applicable statutes or limitation periods and to comply with applicable laws, resolve disputes and enforce agreements.

5. right of objection and cancellation

The user has the option to withdraw their consent to the processing of personal data at any time. If the user contacts us by e-mail, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of contacting us will be deleted in this case.

Electronic trade fair ticket order

1. description and scope of data processing

There is an order form on our website that can be used to order trade fair tickets electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is also stored when the order is sent:

  • The IP address of the user
  • Date and time of the order
  • Browser type, operating system, language

Your consent is obtained for the processing of the data as part of the sending process and reference is made to this privacy policy.

The data will be used exclusively for the creation and provision of the trade fair tickets. Non-mandatory fields are optional

For companies based in the countries of our ProLux trading partners, the data will be passed on to the respective ProLux trading partner for realisation in this context.

2 Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given his consent.

3 Purpose of the data processing

The processing of the personal data from the input mask serves us solely to provide the trade fair tickets. If contact is made, this also constitutes the necessary legitimate interest in processing the data.

The other personal data processed during the sending process serve to prevent misuse of the order form and to ensure the security of our information technology systems.

4 Duration of storage

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected, but no later than 30 days after the end of the event.

5 Possibility of objection and removal

The user has the option to revoke their consent to the processing of personal data at any time. If the user contacts us by e-mail, they can object to the storage of their personal data at any time. In such a case, the provision of the trade fair ticket cannot be continued. All personal data stored in the course of the order will be deleted in this case

Direct advertising via email or post

1. description and scope of data processing

We use your personal data to send you offers on products, product recommendations or invitations to industry-specific events by e-mail or post.

This service is based on your previous purchases or explicit registration for our newsletter.

You can subscribe to a free newsletter on our website using a double opt-in procedure. When you register, the data from the input screen is transmitted to us. Your consent is obtained for the processing of the data as part of the registration process and reference is made to this privacy policy.

If you purchase goods or services on our website and enter your contact details, these may subsequently be used by us to send you a newsletter or postal advertising. No data will be passed on to third parties in connection with data processing for sending newsletters. The data is used exclusively for sending direct advertising for our own similar goods or services.

We process the following categories of personal data if you provide them to us:

  • Contact details such as e-mail address, contact person, postcode, town, country
  • Salutation or gender (if you provide this information voluntarily)
  • Sector

The following additional data is also collected when you subscribe to the newsletter

  • IP address of the accessing computer
  • Date and time of registration

Data is only passed on to third parties for the purpose of direct advertising, i.e. to technical service providers for the physical and digital delivery of direct advertising.

Under no circumstances will your data be passed on, sold or exchanged with third parties outside the ProLux group of companies for advertising purposes.

2 Legal basis for data processing

The legal basis for the processing of data after registration for the newsletter by the user is the existence of the user’s consent Art. 6 para. 1 lit. a GDPR.

The legal basis for sending postal advertising (e.g. catalogues) or a newsletter as a result of the sale of goods or services is § 7 para. 3 UWG or by legitimate interest according to Art. 6 para. 1 lit. f GDPR.

3 Purpose of the data processing

The purpose of collecting the data is to send direct advertising.

The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used.

4 Duration of storage

The data will be deleted as soon as it is no longer required for the purpose for which it was collected or until you withdraw your consent, i.e. the user’s email address will be stored for as long as the subscription to the newsletter is active. For the purposes of direct advertising for our own similar goods or services, we consider you to be an inactive customer if you have not made a purchase within the last two years.

5. right of objection and cancellation

You have the right to withdraw your consent to the processing of your personal data for the purpose of direct marketing at any time.

In this case, ProLux-Systemtechnik GmbH Co KG will no longer be able to send you any further advertising offers or information based on your consent.

You have the following options for refusing direct advertising:

  • The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.
  • In accordance with the information in the advertising mail

Your application to ProLux

1. description and scope of data processing

We use your personal data to process your application as part of the application process.

Your application can be submitted by e-mail, post or alternatively online. There is an application form on our website that can be used for online applications. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is therefore stored at the time the message is sent:

  • The IP address of the user
  • Date and time of receipt
  • Gender (in the form of the salutation)
  • First name and surname
  • postal address
  • Postcode, town
  • e-mail address
  • Telephone number
  • Reference provider
  • Field of work
  • Attachment (cover letter, CV, certificates, photo)

For the processing of data in the online procedure, your consent is obtained during the sending process and reference is made to this data protection declaration.

Alternatively, you can contact us via the e-mail address, telephone number or postal address provided. In this case, the user’s personal data transmitted by you will be stored.

In this context, the data will not be passed on to third parties outside the ProLux Group. The data will be used exclusively for the application process.

2 Legal basis for data processing

The legal basis for the processing of data via our online application form is the consent of the applicant Art. 6 para. 1 lit. a GDPR and § 26 para. BDSG.

The legal basis for the processing of data transmitted by e-mail or post is §26 para. BDSG.

3 Purpose of the data processing

The personal data will only be used to process your application and, if necessary, to initiate a contract.

The personal data provided voluntarily in the online application form (no mandatory fields) is used to prevent misuse and to ensure the security of our information technology systems.

4 Duration of storage

The data will be deleted when it is no longer required to fulfil the purpose for which it was collected. For personal data from the online application form and data sent by email or post, this is the case when the respective application process has ended. The application process is terminated when it can be inferred from the circumstances that the matter in question has been conclusively clarified or at the latest after a period of 6 months after the advertised position has been filled. There are exceptions for unsolicited applications. If no suitable position is available at the time of receipt of the application, these will be deleted no later than 12 months after receipt of the application.

5 Possibility of objection and cancellation

The user has the option to revoke their consent to the processing of personal data at any time. If the user contacts us, they can object to the storage of their personal data at any time. In such a case, the application process cannot be continued. All personal data stored in the course of the application will be deleted in this case.

Use of cookies

1. description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s hard drive. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The following data is stored and transmitted in the cookies

  • Language settings
  • Items in a shopping basket
  • Log-in information

We also use cookies on our website that enable an analysis of the user’s surfing behaviour.

The following data can be transmitted in this way

  • Search terms entered
  • Frequency of page views
  • Utilisation of website functions

When accessing our website, users are informed about the use of cookies for analysis purposes and their consent to the processing of the personal data used in this context is obtained. In this context, reference is also made to this privacy policy.

2 Legal basis for data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f GDPR.

The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a GDPR if the user has given consent to this.

3 Purpose of the data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognised even after a page change.

We require cookies for the following applications:

  • Shopping basket
  • Adoption of language settings
  • Remembering search terms

The user data collected by technically necessary cookies is not used to create user profiles.

Analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimise our offer.

These purposes also constitute our legitimate interest in the processing of personal data in accordance with Art. 6 para. 1 lit. f GDPR.

4 Duration of storage, objection and removal options

Cookies are stored on the user’s computer and transmitted from there to our website. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

Social media

1 Facebook

1.1 Facebook Customer Audience and Facebook Pixel

We use the Facebook Customer Audience service and Facebook Pixel on our websites to optimise our advertising offer, provided you have given your consent.

Further information about these Facebook services and the privacy policy of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) can be found at the following link

www.facebook.com/privacy/explanation;

If you use a Facebook user account, this can be recognised by the Facebook pixel on our websites by means of the Facebook cookie set, which is used to transmit the collected usage data to Facebook for analysis and marketing purposes. Facebook Pixel may also enable tracking on many other websites. You can check and/or deactivate this data collection and the further processing and use of the data by Facebook directly on Facebook.

The following data is transmitted to Facebook with the Facebook pixel

  • HTTP header information (including IP address, web browser information, page location, document, website URL and user agent of the web browser as well as the day and time of use)
  • Pixel-specific data; this includes the pixel ID and Facebook cookie data, including your Facebook ID (this data is used to link events to a specific Facebook advertising account and assign them to a Facebook user)
  • Additional information about visits to our websites, as well as standard and customised data events
  • Orders placed (purchase transactions)
  • Completion of registrations and trial subscriptions
  • Products searched for, retrieval of product information

The aforementioned data processing only affects users who have an account with Facebook or have accessed a Facebook partner page (which sets a cookie). The display of adverts on Facebook (partner) pages using the “Customer Audience” service does not affect users who are not members of Facebook. If the Facebook ID contained in the Facebook cookie can be assigned to a Facebook user, Facebook assigns this user to a target group (“Custom Audience”) based on the rules we have defined, provided the rules are relevant. We use the information obtained in this way to present adverts on Facebook (partner) pages or other websites. If you wish to object to the use of Facebook Pixel, you can set an opt-out cookie on Facebook or deactivate JavaScript in your browser. For more information and the setting options for protecting your privacy for advertising purposes, please refer to Facebook’s privacy policy, which can be found at www.facebook.com/ads/website_custom_audiences, among other places.

1.3 Social plugin

This website uses social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins can be recognised by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Gefällt mir” or a “thumbs up” sign) or are labelled with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: developers.facebook.com/docs/plugins/.

When a user accesses a website of this offer that contains such a plugin, their browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which integrates it into the website. The provider therefore has no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs users according to its level of knowledge:

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the website. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out their IP address and store it. According to Facebook, only an anonymised IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options to protect the privacy of users can be found in Facebook’s data protection information: www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about them via this website and link it to their membership data stored on Facebook, they must log out of Facebook before visiting the website.

1.4 Conversion measurement with the conversion pixel from Facebook

We use the “conversion pixel” or visitor action pixel from Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). By calling up this pixel from your browser, Facebook can subsequently recognise whether a Facebook ad was successful, e.g. whether it led to an online purchase. We only receive statistical data from Facebook for this purpose without reference to a specific person. This allows us to record the effectiveness of Facebook adverts for statistical and market research purposes. In particular, if you are logged in to Facebook, we refer you to their data protection information www.facebook.com/about/privacy/.

Please go to www.facebook.com/settings?tab=ads if you wish to withdraw your consent to Conversion Pixel.

2 YouTube

This website may contain at least one plugin from YouTube, which belongs to Google Inc. based in San Bruno, California, USA. As soon as you visit pages of our website equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which specific page of our website you have visited. If you are also logged into your YouTube account, you would enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this assignment by logging out of your account beforehand. Further information on the collection and use of your data by YouTube can be found in the privacy policy at www.youtube.com.

Google Analytics

1. privacy policy on the use of Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

2. IP anonymisation

We have activated the IP anonymisation function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

3 Browser plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

4. objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website:Disable Google Analytics.

You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

5. order data processing

We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

6. demographic characteristics with Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.